John McWilliams

Advertising Consultant

As an advertising strategist, creative director and copywriter for over 25 years,
I’ve helped brands large and small achieve, and exceed, their marketing objectives.

Brands like Virgin Atlantic, BT, Greene King, Goodyear, P&O, American Airlines and Barclays.

In the rail transport sector, I’ve worked with many of the leading operators, and was responsible for the campaign that launched Britain’s first high speed train service, HS1.

Of the various awards I’ve won, among the most satisfying is the Best Campaign Gold Award from the Chartered Institute of Marketing for my Virgin Atlantic launch campaign.

That’s because it was given for standout creative work combined with exceptional
commercial results.

And that’s my skillset in a nutshell – providing ‘The Commercial Application of Creativity’.

If you’d like to find out more about how I could apply my capabilities to maximising your advertising ROI, let’s talk.

I’ve worked in almost all industry sectors, but have particularly extensive experience in travel and transport, especially airlines, rail and tourism.

I’m also well-versed in FinTech, technology, media, food and drink, business services and charity brands.

Brands I’ve worked on:

American Airlines, BA, BT, Barclaycard, Batchelors, Carphone Warehouse, Emirates Airline, English Tourist Board, Go-Ahead, Goodyear, Greene King, Hachette, HS1, Hodder & Stoughton, Marriott, Max Factor, New Zealand Lamb, Parker Pens, P&O, Saab, Virgin Atlantic, Xerox

Agencies I’ve worked at:

Collett Dickenson & Pearce, Bozell, Grey, Delaney Fletcher Delaney, Brandpool, The McWilliams Partnership, Arc International, MD&A

Contact:

Drop me a line or give me a call to talk about what you’re looking to achieve from your advertising.

e: johnj@johnmcw.com

t: +44 (0) 7887 631844

If you’re interested in a full creative agency service,
I can help there too.
Take a look at my Brandpool agency offering: